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PR toolkit

This resource is designed to get you on top of the essentials of public relations practice. We provide crash courses covering all the major relational areas in media, government and within organisations. We offer tips, traps and tricks of the trade to give you a running start to real life PR. These notes are drawn from our own in-house training programs.

Community relations
 Community relations basics
 How to win community support
 Issues Management
 The idea of the constituency
 The theory of inclusion
 Crisis preparation
 Getting a run with a media release
Crisis planning
 Analysing a crisis
 Crisis checklist
 Crisis management
 Crisis preparation
 Crisis planning
Events
 Organising business events
 Planning events
Issues management
 Issues management
 Issues management strategy
 The issue advocate
Media
 Getting a run with a media release
 Fielding media queries
 How newspapers work
 How radio news works
 Media deadlines
 How TV news works
 Media relations
 Roles in a newsroom
 The media interview
Organisations
 Audit group discussions
 Audit interview organisation
 Communicating for change
 Components of information
 Organisational change
 The culture audit
 Types of communication audit
Politics
 Dealing with unions
 Political campaigning
PR business
 Project management
 The pitch briefing
 Traps and tips for project teams
PR theory
 Information flow
 PR or policy
 Smarter communication strategies
Publishing
 Creating a workable website
 Publication-worthy photos
 The corporate newsletter