The easiest part of a technology is to acquire it. The hardest part is to use it effectively. And this caution applies whether we're talking about a humble newsletter or the Internet. The truth is that the content requirement of a website doesn't differ much in its essence from that of a newsletter. Each requires creative flair and stylistic flourish to resonate with the target audience. JWM has an abundance of creative writing skills. Over the years we've crafted millions of words for mass media, web sites, videos, leaflets, brochures, colour magazines. We've even written books.