Given that information is central to the delivery of effective communication its vital that organisations ensure they have efficient mechanisms for the delivery or corporate communication.
Information should flow:
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to ensure it is received in a timely fashion.
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into an organisation free of barriers and bottlenecks.
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in a three-way initiation feedback - response cycle.
Information should be:
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reliable.
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accessible.
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in the form the receiver wishes to receive it.
The content of the information received should be:
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credible.
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relevant.
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comprehendible.
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tailored to the specific work area of the company.