Financial communication exists because the market not only needs comprehensive but comprehensible financial information if the public is to understand the full context in which companies operate and the reasons they make the decisions they do. Financial communication applies public relations techniques to create mutual understanding between an organisation and the range of stakeholders with which it transacts - institutions, journalists, analysts, investors and customers.
The proliferation of financial products - stimulated by deregulation and increased competition - has made it essential for organisations to plainly communicate relevant information to stakeholders. JWM first earned its stripes in financial communication when, in 1996, one of Australia's top funds managers, MLC, decided to outsource its entire communication function to us. Since then we've handled mergers and acquisitions, public share offerings and the launch of a number of major financial products.