Successful event management is a combination of three essential components: detailed planning, rampant creativity and perfect delivery on the day. Thorough planning and preparation are required to ensure that nothing is overlooked. When organising an event for up to hundreds of people, including VIPs, the demand is simple: everything must be right. This requires great attention to detail. Creativity positions and commends the event to those who are invited and to the media who will cover it. In delivery, the requirements are a cool head and an ability to respond appropriately to the unexpected. We do not believe in Murphy's Law.